Hi, I'm Greg.

I am an entrepreneur, engineering leader, and product-minded builder with a long-running habit of turning early ideas into communities, platforms, and tools people come back to.

Greg Avola

Background

Founder experience with operator instincts.

I co-founded Untappd, helped grow it into the world's largest beer community, and spent years building the native apps, website, API, infrastructure, and product systems that supported the early community.

After Untappd, I worked at Hipcamp and then at Spotify, leading engineering work across marketplace, analytics, consumer, and artist-facing product surfaces. Those roles deepened how I think about healthy teams, reliable execution, and building products at a very different scale than a startup.

Today I lead Engineering for NerdWallet Small Business, helping build products and services that make it easier for business owners to understand their options and access funding.

Outside of work, I keep shipping small products and experiments across sports, games, data, and community. I also advise where I can be useful and write about product, leadership, fitness, and what I learn from building things in public.

Selected work

Current projects

Notes

Latest writing