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    My Thoughts on the AT&T iPhone Data Plan Changes

    So I've heard all the people talk about this AT&T iPhone Data plan changes - with them basically removing the unlimited plan and I had a few comments:

    1. The unlimited plan was never really unlimited - it was capped at 5GB
    2. The new 2GB plan - is $25/month while the old "5GB" plan was $30/month.
    3. With these new plan - you are paying $12.50 per month, per GB - while on the old plan - you were paying $6 per month per GB.
    4. Even on the 200MB plan - your paying $15 per month - however $75 per month per GB!
    5. How is this supposed to make Wireless Data more affordable?
    I don't have a problem with getting rid of the Unlimited plan - what I do have a problem with is the pricing. $25 per month for 2GB - is WAY worse of a deal then $30 per month for 5GB ("Unlimited"). Don't say your goal is to make wireless more affordable when your charging customers more. Even though you say that 98% of people use less the 2GB of bandwidth - it doesn't matter. Your now charging more than HALF of what you were charging prior to this new plan. That is not more affordable.
    • 4 June 2010
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    Comments 1 Comment

    Jun 14, 2010
    WisTex said...
    Until they upgrade to 4G technologies like Clearwire's Wimax (which Sprint has already adopted), there will be limits like that. 3G simply does not have the bandwidth to support unlimited usage. In a few years when all the carriers roll our 4G networks, we will probably see "true" unlimited usage allowances, simply because 4G is broadband over the air.

    As far as the pricing, if they can get away with charging more for less, they will. That is like when Subway started advertising its $5 footlong deals, but failing to mention that 1/2 the sandwiches would go up in price, not down, in many markets. And then they later dropped all the good sandwiches from the deal, and only left the cheap ones. So basically the $5 footlong deal is a price increase, since most of those sandwiches used to be less then $5, at least here in Houston.

    Sounds like AT&T are trying to spin it the same way Subway did. Disguise a price increase as a deal.

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