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25 Jan 2010
January 25th, 7:00am 0 comments

Love What You Do

I've been watching a lot of TV lately, because of the football playoffs, and time and time again, I've seen these Blackberry commercials, featuring random people dancing and signing - with the catchy song by the Beatles "Love is all you You Need". If you haven't seen it - here's an example:

My issue, is that all of these commercials HAVE NOTHING to do with the BlackBerry phone. Don't get me wrong, I'm pretty biased toward the Blackberry (being a heavy iPhone user), but at least their commercials actually spotlight the phone itself. If I was a regular user and didn't know what the Blackberry symbol was, I might not even associate these ads with them. Sure, they are catchy, but they need to drill down a point that actually relates to the phone. In this example, you have a new band that needs to break through with a new song. They finally do it in the end of the ad, but what does it have to do with Blackberry? Does anyone else view this commercial from these view-point or is it just me?

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